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Our History

Sam Lo Ricco was a single father of a child with autism spectrum disorder, who discovered how effective Applied Behaviour Analysis (ABA) was for his own child. However, he quickly realised that most people were not able to access ABA services due to the intensive hours or the high costs (for example, $40,000 – $60,000 per year) that were associated with these intensive, private services. Therefore, he set out on a journey to ensure that other families had access to affordable and sustainable ABA therapy to help them reach their goals, as he and his son had been able to.

From there, Assessments & Behaviour Interventions (ABi) was formed in 2006 when Sam lobbied for, and was successful in, receiving a small amount of funding from the state government to run a pilot early intervention service using the principles of ABA.

The overriding mission for ABi was to provide a family centred approach to delivering the evidence-based practice of ABA to families. This was in order to empower parents and carers with a ‘tool belt of strategies’ that they could use to improve their child’s behaviours, increase their ability to learn, and be able to access their community.

This pilot was highly successful in demonstrating positive outcomes for the children and their families, and the organisation continued to receive additional funding. From there, ABi has grown from strength to strength, to the point where ABi grew to have three offices that provided services across all of the Sydney Metropolitan area. ABi also expanded its range of services, aside from behaviour support, to include Allied Health services such as Psychology, Occupational Therapy and Speech Pathology.

Since then, the National Disability Insurance Scheme (NDIS) was launched and in response we have restructured our organisation and as of 2021, changed our name to Behaviour+. We are a registered NDIS provider and have expanded our services to include Counselling and Plan Management. We have also developed our own resources that are tailored to specifically meet your needs.

Behaviour+ is known as a leading specialist service provider in ABA and our dedicated Therapists are committed to delivering a high quality and individualised service that is designed to meet your family’s needs.